The Red Bow: Newer + Simpler

Fashion & Beauty, Giveaways, Products and Brands

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I love pretty things and this love brought me into contact with The Red Bow almost two years ago. Since then I’ve written about them several times, shopped on the website on numerous occasions, and even teamed up with them to host a giveaway or two. The mastermind behind The Red Bow is Karen Viray : a smart, passionate, kick-ass woman who has been a source of inspiration time and time again.

I connected with her recently to talk about Th Red Bow. When I asked her what her favourite pretty things are she replied: It is really difficult to choose but I love pretty books, desserts and wallpaper. On The Red Bow, I’d have to say our new macaron-shaped mini boxes. They are honestly so pretty and real looking, I love just having them on my desk or on my vanity. They are actual macaron-size and can hold small things like earrings or breath mints (or Advil, if you’re like me and keep them at your desk – it’s definitely a way prettier way of storing them lol).

When I heard that The Red Bow was getting a facelift and a complete relaunch my excitement was taken to the next level. When I asked Karen why she decided to change things around she told me that since she wants to keep The Red Bow a small business, she thought it would be best to make it as uncomplicated as possible. Simplifying the website and narrowing down the products to better reflect who she is will not only give her time to connect with her customers in a personal way, but it will also help her manage life/work and everything else in a more sane and (healthy?) way. It also gives her the time she needs to keep up her hand-written notes and personal wrapping for her customers.

That, that right there is why I’ve continued to be a huge fan of The Red Bow AND Karen. She says, I see The Red Bow as more of a community, rather than just another dime-a-dozen online shoppe selling similar things as everyone else. I want to grow the trb community with more online engagement, collaborations, blog content, local events and charity outreach.

The store will include three simple sections: PRETTY ACCESSORIES (statement pieces, old favourites, and new goodies), PRETTY BEAUTY (yummy fragrances and the very best Korean beauty products), and PRETTY HOME (art prints, stationery, journals, and even home decor accessories). I have earrings, a clutch, a bracelet, notebooks, art prints, and an iPhone case from The Red Bow and cannot wait to see all of the new products they have in stock. Karen is super excited to share some NEW favourite things with her customers too. Karen divulges that she’s MOST excited about the pretty beauty section, since beauty, make-up and skin care have always been an obsession hers. The newest products that the red bow will be carrying is a small selection of my favourite, and a few cult favourite, beauty products from Asia, she says. I for one cannot wait to get my hands on some of these products!

As for the future of The Red Bow, Karen says; I definitely look forward to seeing how it will transform in the next 5 years. Small businesses grow, just as the people behind them grow as well.  It’s a creative synergy. I couldn’t agree more! I was given a sneak peek of the new site – which will officially launch on June 1st, 2015 – and was blown away by the sheer beauty of it. Everything Karen set out to accomplish with the relaunch has been brought into fruition and I cannot wait for other lovers of pretty things to check it out!

Love Always,

Vanessa Xo

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